TÜV Rheinland said it was the first company to be recognized as an Asia laboratory partner to the world-renowned color measurement company. Under the collaboration, Pantone has designated TÜV Rheinland to perform Pantone Validated measurements.
As part of the initial phase, three laboratories located in Shenzhen, Shanghai, and Taipei will be involved, supporting suppliers from the Greater China and Asia Pacific regions.
Frank Holzmann, global vice president of electrical at TÜV Rheinland, said: "Color performance is a critical factor for end-consumers product purchase decisions, especially in markets like the US where user preferences focus on a vibrant and accurate display of colors along with health-friendly features like eye comfort.
Pantone's relationship with TÜV Rheinland as a local source of color evaluations opens doors for Asian manufacturers to showcase the color performance of their products in the US and potentially the EU market."
The partnership was officially announced during the CES 2024 in Las Vegas, with display supplier TCL announcing it had used TÜV Rheinland labs for certification for Pantone Validated recognition for two high-end displays.