In 837X users can access a virtual world connecting technology with art, music, fashion and sustainability.
The metaverse was adapted from the physical Samsung flagship location in New York City’s Meatpacking District as a way for fans to explore the possibilities of Samsung technology.
Users can earn exclusive NFT badges and unique wearables in the virtual world, which was launched earlier this month.
Brian Brown, senior group creative director at Razorfish, Christopher Neff, VP of creative tech and innovation at the community and Keith Soljacich, head of innovation at Publicis Media, give a behind-the-scenes look into the inspiration and creation behind Samsung 837X.