The company estimates that it will spend US$15 million on compliance initiatives in 2025, including targeting two and a half million product safety and quality tests within the year, a 25% increase on 2024.
By May 2025, Shein will have implemented additional compliance measures, increasing frequency of checks and verifying test reports, labels and certifications, such as RoHS certification for the EU and FCC certification for the US, for all sellers of high-voltage power electronic products.
Shein has expanded and deepened its partnerships with 15 internationally-recognized testing agencies, including Bureau Veritas, Intertek, QIMA, SGS, and TÜV SÜD.
"Shein is a long-term customer of SGS, and we have been working together since 2021 to strengthen the compliance control of Shein products," said Joy Jia, Deputy Director of SGS China E-commerce Team. "Our cooperation with Shein has been deepening year by year, covering quality testing of textiles, toys, and accessories. SGS also looks forward to further cooperation with Shein in the future, aiming to continuously improve the compliance and quality of Shein products in target markets, thereby winning the favour of more consumers."
Since the launch of its marketplace, Shein has terminated its engagement with more than 540 sellers who did not meet compliance requirements.
"Product safety is not an empty promise made to our customers. It is a consistent and sustained effort by Shein, as a responsible global company," said Chris Pan, global head of Compliance at Shein. "As the breadth and depth of our product offerings grow, Shein is invested in building systems and partnerships that enhance the company's product compliance protocols. It is a challenge, but it is one that we can and will overcome."