The QD-Display, which Samsung Display began mass producing in November, received three certifications for its True Color Tones, Pure RGB Luminance and Ultrawide Viewing Angle.
In practice this means that the QD-Display is certified to accurately portray “the true tone of all natural colors with a clear, bright screen at any viewing angle,” Samsung Display said in a release.
According to SGS the new QD panels are capable of hitting a brightness of 1,000 nits and can display over 90 percent of the BT.2020 color space. This is substantially better than the current OLED TVs on the market, otherwise known as WOLEDs.
“The color gamut of existing TV displays hardly ever exceeds 70 percent when applying the BT.2020 standard, and based on DCI-P3 standards, color volume usually falls under 100 percent,” said Samsung Display. “QD-Display outperforms in both categories, with superior quality that can vibrantly and accurately display colors across the spectrum.”
The Pure RGB Luminance certification highlights the QD-Display’s accurate and precise expression of RGB (red, green and blue) primary colors without compensating luminance.
“This certification is given when the sum of the luminance of each RGB prime color is equivalent to or higher than the luminance value of the white color created by the RGB combination,” explained Samsung Display.
The QD-Display achieved the Ultrawide Viewing Angle certification following analysis of the display’s picture quality in any position with multiple viewers. According to internal analysis conducted by Samsung Display, when viewing a 65-inch TV from a 60-degree angle, the QD-Display maintained more than 80 percent of the frontal luminance, whereas WOLED and LCD displays of the same size dropped to 53 percent and 35 percent.
“As the video content industry, production technologies, platforms and communication infrastructures are rapidly growing, the demand for premium quality content is also quickly increasing,” said Ho Sun, the head of strategic marketing for Samsung Display’s large display division. “QD-Display is the answer to meeting this demand and offers consumers a new standard for viewing high-quality content at the highest picture quality.”