Hojung Lee, executive vice president at Samsung Display and head of product planning team for the Small and Medium-sized Display Division met with David Feng, vice president of the Client Computing Group of Intel at Samsung Display Research (SDR) in Giheung, South Korea, on February 21.
They discussed strategic plans for collaboration and explored how to maximize their respective technologies to create synergies to provide consumers with a more differentiated experience.
Through this MoU, Samsung Display plans to develop display solutions optimized for Intel’s cutting-edge processor chips that enable enhanced artificial intelligence (AI) capabilities. The companies will explore new possibilities in the fields of high-performance IT devices and premium laptops, including AI PCs.
Furthermore, the companies intend to apply Intel’s system-on-a-chip (SoC) technology to Samsung Display’s IT OLED panels to provide component solutions optimized for AI PCs, including high picture quality and low power consumption. Additionally, to expand global promotions, the two companies expect to work together at domestic and international exhibitions.
“Through our collaboration with Intel, a company shaping the future of personal computing, we anticipate accelerated innovation in display technology, bringing consumers’ laptop experience to a new level and driving growth in the AI PC market,” said Lee at the MoU signing ceremony.
“This is an exciting time for both Intel and Samsung Display as we collaborate on groundbreaking visual technologies and enhancements optimized for Intel processors,” added Feng. “Through our partnership and expertise, Intel and Samsung Display will steer the PC industry toward the next generation of AI PC experiences.”