In a surprising twist, seasoned Apple tipster Jeff Pu suggests that the iPhone 15 – set to be released next month – might face hurdles in sales due to concerns over limited consumer interest this year.
Pu's insights, reported via 9to5Mac, hint at a shift in Apple's strategy, leading to a decrease in its end-of-year sales projections for the iPhone 15, from an initial 83 million units down to 77 million units.
According to Pu, expected price increase for the iPhone 15 Pro Max could also play a part in lowering overall demand.
The exact pricing of the iPhone 15 models remains uncertain, but industry analysts seem to agree that each model is likely to be more expensive than its iPhone 14 counterpart. This is mainly as a result of increased production costs incurred by Apple during the manufacturing process.
Meanwhile, Apple's pioneering Face ID technology, previously confined to iPhones, is poised to find its way into the tech giant's MacBook Pro and iMac lines.
According to a report on TechRadar, a recent patent titled "Light Recognition Module for Determining a User of a Computing Device" suggests the company is planning to incorporate its Face ID biometric authentication system into its MacBook Pros and iMacs line.
The rationale behind the move are to enhance user convenience and security, Face ID's individualized recognition capabilities providing a higher level of security against hackers.
According to the report, the compact nature of Face ID's technology ensures that its integration into MacBook Pros and iMacs won't compromise the devices' sleek profiles or functionality.