The new rules are likely to have a major impact on the high-end TV market which is dominated by Samsung and LG.
Starting in March next year the EU will require micro LED and 8K TVs to have an energy efficiency index of 0.9 or less. However, Samsung and LG products in this category all have energy efficiency indexes higher than this threshold.
Electronics makers have raised objections to the new rules which are part of a broader EU push to make electronics more sustainable.
However, the EU is moving ahead with the ban, which is a serious blow for manufacturers since Europe is a major market for high-end TV products.
This year’s 8K TV shipments are estimated at 400,000 units, with 30 percent of the total forecast to be sold in Europe.
Meanwhile, the EU’s decision this week to vote in to law new rules mandating the switch to a universal USB-C charger for smartphones and tablets has forced Apple to abandon its proprietary Lightning port.
In an interview with the Wall Street Journal, Apple's senior vice president of worldwide marketing, Greg Joswiak, revealed that the company will be switching to USB-C due to the new EU guidelines.
However, Joswiak said he didn't believe it was the right move.
"Governments do what they have to do,” Joswiak told the newspaper. “Obviously, we'll have to comply. We have no choice. But we think the approach would have been better environmentally and better for our customers to not have a government be that prescriptive."